Wayfinding at the Metropolitan Museum of Art
The mission of the The Metropolitan Museum of Art is to collect, preserve, study, exhibit, and stimulate appreciation for and advance knowledge of works of art that collectively represent the broadest spectrum of human achievement at the highest level of quality, all in the service of the public and in accordance with the highest professional standards.
As a casual visitor with no previous knowledge of the Met’s history or purpose, it’s easy to pass through the digital and bricks-and-mortar locations of The Metropolitan Museum of Art and come away with a well crafted experience that serves the Museum’s mission. The Met benefits from the critical mass created by the collection, the donors, the staff, and the visitors to achieve a broader experience than many of its world-class peers. It reveals to its stakeholders what we have achieved as a family of curious minds encompassing all places and all histories. It lends credence to the truth of being human above all other things.
On the other hand, the Museum is monumental, and it sometimes appears insurmountable. A casual visit to the Met can quickly become exhausting as one navigates through artifacts exhibiting a level of quality that demands careful consideration. Not many of us are well trained to process the content and context of one piece after another. Both the Museum and the Museum’s website present a vast network of information with an innumerable number of threads weaving together the record of the collection, the activities of the staff, and the background information generated through its stewardship.
One chief challenge embedded in the mission of the museum must be to satisfy the intellectual pursuit of a unique constituent with an agreeable depth of exposure to the ocean of content. Ultimately, the Museum should succeed in the effort on the order of several million times a year. An important obstacle to surmounting the challenge lies in translating the literate, focused, and precise point of view of a well-knit circle of curators to the often uninitiated, broadly focused, and imprecise observations of a visitor. Fortunately, the storytelling surrounding the collection can turn the viewership into a never ending tide that will gradually carve meaningful paths into the Museum’s bedrock.
Wayfinding is one the most difficult tasks faced by a visitor to the Museum. Although a destination might be set out at the beginning of a visit, any number of fascinating choices presented along the way may lead the quest astray. When searching for Fabergé eggs, one easily ends up tuckering out in Oceanic Art. Traditional wayfinding might be the goal of a long and expensive campaign to organize a day in the museum, but the caretakers have useful alternatives to simply labeling expected paths through the collection.
Perhaps one of the most unique assets of the Met is an extensive digital archive for finding and remembering artwork. The reward of a visit to the museum can grow by attaching digital assets to the collection in the same way that a website grows through keeping records of the click-throughs of a visitor. The Metropolitan Museum of Art can employ its existing assets to perfect the art of guided wandering.
Guided wandering consists of a chain of options that may resolve in the moment of experience. Guided wandering changes the intended path with a constantly updating menu of what might be interesting to find. The progression of guided wandering consists of at least four stages: setting goals for a visit, seeking out the content, consolidating the discoveries, and reflecting on the experience. Today, the Met’s toolbox supports each of those activities well, and it may be improved by channeling from one stage to the next inside a unified mobile interface.
YouTube contains videos of the Museum’s Director exploring the collection. Foursquare holds tips from previous visitors. The website’s calendar displays upcoming events such as lectures and panels. Each resource invites a casual observer to satisfy her curiosity with a visit to the Museum, and a visitor can easily browse these resources before a visit.
Once the visitor has arrived with a desire to explore, she can take advantage of a preconfigured mobile device to follow a path or change its course. For example, an application that has access to the database of objects in the collection can present alternative destinations by gallery, period, artist, etc. Highlights chosen by curators can gather visitors by drawing attention when the visitor is within a given proximity or headed in the direction of the artwork. The artworks themselves could become signposts along a path to a destination.
Mobile devices can exploit MyMet’s features to create a list of favorites for future reflection as well as recommend related objects to view while at the Museum. The Heilbrunn Timeline of Art History is particularly well suited to revealing the historical context of a piece in the moment of viewing and chaining together a revised path of exploration.
After the visit, Flickr sets, favorites from a visit, The Met Around the World, and the Heilbrunn Timeline can contribute related content to considerations of a future visit to the Museum in New York or at sites closer to the visitor’s point of origin.
Advantages of tracking a visitor’s path emerge through the self-organizing behavior of the full audience:
- Devices that are aware of each other can suggest paths through less crowded rooms.
- Tours can generate content that might be useful to many others. Devices could be chained to each other to allow a group to collectively receive supplementary information.
- Documented answers given along the path of a tour can be upvoted by a solo viewer to inform the discovery of future viewers.
- Along the way, a visitor can save links to the pieces that catch her eye. The buildup of favorites chosen in the moment of viewing allows recommendation engines to suggest new paths through the museum along with purchases in the Museum’s store on the way out or from home.
- A record of overlapping paths of interest builds up a picture of the viewership of the collection while leaving room for the individual’s story to exist in the data. Taken with basic consumer demographics information, they offer the seeds for programming events like those of the Multicultural Audience Development Initiative.
- Curators might continue to craft the experience of an exhibition by highlighting the narrated path of a single visitor.
Clearly, the modern museum employing the full range of sensing and record keeping abilities provided in a mobile device should evolve in tandem with the discoveries of the audience.
The “Connections” section of the Museum’s website presents clear insight into the same type of meaning created by a guided wander. For example, a staff member from Tennessee has prototyped a model of experience that can be adopted by fellow Tennesseans who discover his story. The profiles offered here do not center on the traditional rubrics of organizing information about art but use pieces of information like time and location to author stories that lead paths through the museum along intensely personal dimensions of interest. A curator has little ability before an exhibition to guess what conclusions their designs will generate inside of an audience, but the Museum can install a lens into the experience through which meaning can surface and inform.
One focus of the Museum’s information architecture should therefore be the mechanism through which these experiences are created and shared. Completing a visit by following in-the-moment preferences creates interesting arcs of meaning. Documenting the journey provides entry and exit points for overlap and intersection with other personal and interpersonal arcs. It cultivates a cycle of exploration that embeds a sense of the collection into a person, invites a sense of community among the visitors, and reveals a commonality of interests that do not lie on presupposed paths. In essence, it will collectively represent the broadest spectrum of human interests and fulfill the mission of the Museum.















